It is 5AM and you are listening to Los Angeles

Looks like 2010

“My Dad got a Fender Telecaster when I was 7, before that he would goof around on a crappy keyboard and a drum set, he got from a surfer buddy, but the look of that Telecaster, man, I was hooked.” Nate Wrigley didn’t get his own until he was 22, he had played cheap copies, “Walmart guitars” as he called them. He didn’t mind as he liked the trashy sound. He had never decided what he would do with his life, therefore was hesitant to attend college. After high school, Nate wrote songs and played with bands in the preternaturally surf obsessed backwater that was Pacifica. His comrade in arms in the struggle not to conform to the corporate drudge was his cousin Kyle.

Kyle grew up surfing in Seal Beach. His mother, Nate’s aunt Amy, had settled there after college and married a handsome and democratic-leaning refugee from Orange County. Kyle was smart like his Mum, and got into Long Beach State University and chose without much thought to study Marketing. The one thing he had enjoyed at CSULB was volunteering at the performing arts center, the school had a quietly impressive performance space sponsored and named after the Carpenters, who were alumni. The arts and artists themselves were, as you would expect, targeted at wealthy locals rather than the students so it ran the gamut of Al Jarreau, the Beach Boys, Garrison Keillor’s Prairie Home Companion and the odd classical artists not able to make the big leagues in LA. They would sashay up in their Lincoln Navigators and E-Class Mercedes convertibles with the casual SoCal mix of blue jeans, (men and women), sparkly tight shirts and big hair for the women, suit jackets, open neck dress shirts with bouffant chest hair and chains for the men; deep tan compulsory for all. This was Long Beach after all, not real LA and yet it somehow could never create its own identity. People made good money there in the port and real-estate but never Hollywood money, never stupid money. Kyle liked working the sound board and backstage. Even if he was not a big fan of Al Jarreau or Journey getting to work alongside their roadies and technicians was a good learning and like Nate, he was into music and playing drums or bass guitar. He never played at the Richard and Karen Carpenter PAC but played the working bars down by the container port at weekends with various short-lived bands. 

They played bar-room rock, 60’s covers and in the summer of his junior year Nate had spent the whole summer crashed at his apartment and they both played with what was basically the band Wavves, but missing a couple of folks. Wavves were a band that had some success the year before but were having to take a hiatus after the abrupt cancellation of their first European tour, after the lead singer, off his face on valium and ecstasy insulted the Spanish crowd, started to fight the drummer midway through their third song and got driven off stage with an avalanche of water bottles. So Kyle and Nate played drums and guitar and did some vocals with the rest of Wavves while the lead singer and main man did some long overdue rehab at his record company’s expense and the drummer left to join the Scientologists. They got to taste touring life, as in driving around Southern California and Arizona in a rental van, staying at Motel 6s and playing larger bars and clubs as the warm-up act the Broken Wavves.

That came to an abrupt end in September when, rehab successfully completed, the mainman returned alongside two old buddies from Jay Reatard’s band and promptly fired Kyle and Nate after their last gig as Wavvers in Barstow. They got paid off but their career in the lights came to a bumpy end as they had to go home via Greyhound, Nate’s Walmart guitar in its carry case, the drums were the band’s luckily, so that was one thing less to schlepp across the Imperial Valley.

Nate went home to Pacifica and nothing much and Kyle finished his last year at CSULB. After 4 years of learning about 20-year-old ad campaigns for detergent, cars and cereals and mid-20th century management science he graduated. He looked around at what the world was offering a young man in 2008 and the answer was not a lot.

He tried out for several ‘marketing’ jobs but that seemed to be code for him sitting in a Dilbert cartoon doing call center work with a bunch of equally desperate young graduates trying to really get excited about their monthly call quotas. The world of Monday morning sales ra-ra sessions with bad muffins, neon orange juice and coffee strong enough to strip paint may have worked briefly as a motivation tool during the 1980s but it was a self-parody by the time Kyle was in his third customer service job. It was servicing a TV cable and internet bundling giant, and of course it wasn’t actually a good job with benefits for the actual giant, publicly-listed company. It was an hourly paid job for an outsourced service provider, working out of an anonymous 5 story office building in an equally anonymous office park without sidewalks, or stores or places to eat, in a suburb of Reseda.

The San Fernando valley was hardly the place of your dreams, unless they were pornographic. It seemed far from the beach and the SOCAL lifestyle he had grown up being part of, but the rent was cheap. He shared a condo with Kent, a college buddy in Canoga Park who had an accounting job in a shiny glass office building with manicured lawns and a fountain out front in Westfield Village. Still no sidewalks, or stores or places to eat but that was standard developer chic and its LA, so everyone has a car to go and get some food to bring back to their desk and eat, quickly and guiltily. His roommate was chill, low maintenance and being Korean American had family in the Valley. Kent would be away most weekends with them and would bring back mounds of Tupperware containers, full of insanely good homecooked food; as long as you didn’t mind chile, spice and garlic you were golden. With his roommate gone he could practice drums for hours, he had to use pads to prevent the neighbors from wanting to kill him but technique wise, it taught him better control than just pounding with hammers.

After they had been in the apartment for a year Kent came up with a strange proposition. It turned out he had a girlfriend Shayla, who he had actually been spending most of the ‘family’ weekends with. Shayla was a petite, bouncy, blond Mormon from east Texas who he met waitressing at the Applebee’s near his office. Kent’s deeply religious parents wanted him to marry a Korean girl, who had a degree in a real subject like accounting or life sciences and who was evangelical in outlook. Shayla was striking out on all three of these so she had become the secret girlfriend. Kent’s cunning conundrum solver was to have Shayla pose as Kyle’s girlfriend and for them all to move in together. They talked it over some brewskis and the deal was sealed. They would move into a larger house and Nate became the 4th roommate. If and when Kent’s parents came over to visit, Shayla was Kyle’s life problem and in return Kent got regular guilt free sex, Shayla moved out of her shithole converted motel and Nate could get the band together again.

They rented a down at heel large 3 bedroom 1950’s ranch-style house in Northridge with the only items of mid-century life style that no-one , other than the Maytag Guy, to this day wants: a 1950’s electric stove, washing machine and fridge. More importantly it was detached and had a garage which became the practice room. Shayla decided that maybe she would learn bass as her shifts were mainly evening now, she got better tips, so she had time in the day to futz around and practice chords. She had no noticeable musical talent but stuck at it and she had a pretty good sense of rhythm. Kyle kept up the customer service job listening to the elderly customers struggling with the switch from the cable box that had not changed in 40 years to a new controller and all the joys the newly accessible interwebs brought them. Mostly they just wanted someone to talk to and Kyle would do that. He was compensated for talking to people and as long as he got high service scores, which he did, he would listen to their gripes and family concerns, just as if they were technical issues to be resolved.

Nate got a job in Kinko’s, doing photocopying for harassed parents working on their kids’ homework projects, solving minor technical issues for the many realtors working out of their homes, accepting parcels, selling office supplies, generally being nice.

They started writing songs, in their minds crappy pop songs about their crappy lives but their relentless optimism cut through and when they got asked back to play the same pubs, bars and small rock clubs around the Valley people liked their songs. They played a couple of times as the Beach Bunnies then found out someone else already had a band called the same, then settled on Tiny Bunny. They played 2 or 3 gigs a week, all booked by their own efforts asking for slots, then promoting with their own hand designed and laid out posters, luckily they knew where to get printing done cheap. They didn’t exactly build up a following or anything but they noticed, even as 3rd on the bill at Country Club in Reseda or the Glass House in Pomona, people would actually listen to their set not just studiously ignore them and shout, talking to their friends with their backs to the stage. One night the following summer Kyle, Nate and Shayla had come off stage to almost a round of applause after their 20 minute 6 song set of self-penned instant classics. They were finishing their free beers with Kent, who by this stage was booker, roadie and manager by night, still staff-accountant by day, when an unattractive guy in his lost 30’s sporting a Road to Ruin t-Shirt and a bleached white denim jacket came over to them and said “Caught your set guys, you write this stuff yourself?” When they managed to nod affirmatively he introduced himself. “I’m Jake Gaines, I do A&R for Mom and Pop Records, we are looking for rock pop acts so we might be able to help each other, can I buy you a drink”.

The fact that he said the magic words A&R and drinks ensured they were all smiles and they took their drinks out back to the smoking room, more commonly called the garden. Kent did most of the talking in his manager role. He looked the part as he didn’t dress like the others because he had come straight from work and had basically removed his tie from his button-down work shirt as the only nod to casualness. Nate’s sported his surfer dude meets Kinko’s look and Shayla and Kyle’s more obvious efforts to be pop stars was mainly on-stage attitude rather than a look but they went as far as the ubiquitous black t-shirts, jeans and Chuck Taylors.

Kent got slightly pissed when Jake spent most of the time addressing Shayla’s chest rather than look at him or the other two. But Gaines dropped the right names of bands he had signed Freelance Whales, Tokyo Police Club and Shadow Shadow Shade, who they had supported a couple of time as Beach Bunnies, so they felt at home to be associated with, if not kindred spirits maybe folks they admired.

Two days later they found themselves in the downtown offices of Mom & Pop. The address was actually in Culver City but as they drove through the shiny skyscrapers atopped with big media company names they exchanged glances and “Dude!” exclamations.  The four of them were a little disappointed when the directions turned them away from the glitz and glamour down a slightly seedy back street and to the office. It was a beige, 2 story 1970’s office building that would not look out of place hosting a dry cleaners or a realtors, not very rock and roll at all. The record company was actually based out of New York so the LA office was smaller, on a cheaper budget and more sleepy than they expected. They were greeted by the receptionist and walked through the 3 quietly working young kids to the brown glass Board Room and offered sodas and coffee. At least in here it was a bit more R’n’R with 2 framed gold records (not anyone they had heard of) and framed tour posters of acts on the roster. Jake walked in wearing a slightly sheepish grin followed by a heavily tanned and gold chain bedecked slim guy in his 50’s wearing what could best be summarized as pimp casual. “Marvin Klein, heard a lot about you guys, thanks for coming in today, you got coffee, soda, what can we get you?”. He welcomed them, sat them down and told them how excited they were to have them sign to their label, how much Jake had sung their praises and how their accessible pop rock sound was something that’s missing from their label. Jake then excitedly jumped in and explained that they would start promoting them on YouTube and getting them touring slots with real stars, and threw out names Andrew Bird, White Stripes, The National, LCD Sound System. This was starting to sound more like a teenage dream rather than a business meeting. Marvin asked whether they felt they had enough material for an album. Nate tended to be the mouthpiece, so he explained they had 10-12 songs they really liked that they had played live, and the audience liked, and they had been playing with some new ideas adding a keyboard and effects. The others sat there oscillating between sheepishly looking down in their laps and checking out the ridiculous showbusiness style and way of talking that Marvin had, holding court. Shayla again got loads of eye contact and Kent squirmed. He felt a fraud as the pretend manager, which was not helped when Marvin described how he would get them a real manager who would help them “monetize your merchandise and get your brand going, we gotta get several revenue streams going, get you exposed on all the platforms like Spotify and I-tunes”. After what seemed like the whole morning flew by, but actually turned out to be 48 minutes from entering the door and falling back through it into the morning sunlight, they stood on the sidewalk with a 14 page document that they should take to their attorney and if ok, sign and send it back, “so we can get going and make Tiny Bunny the hottest band around, make you guys famous, and make us all a shit ton of money!”

They stood outside and looked at each other, no-one said anything for what seemed like a moment in time frozen until finally Kyle, who had not said a word finally said. “I don’t know guys, I would go on tour, but I never really took this as a serious job up until a couple minutes ago. We have to decide if we really want to make an effort at it. It’s been a real long, slow practice over the years to get here, I am not sure I am ready to just do this. What if we fuck up? What if I fuck up, what if I am just not fucking good enough? Nate and I have been doing this shit since we were kids and we don’t have 10-12 songs we have 7, 7 fucking songs after what? 10 years?”

It was all giggles, applause, and stage lights in the eyes as a break from mundane day jobs until then. Now it was a job and none of them had really trained for it. What sounded so carefree and fun in the room with gold disks and the smooth guy with gold chains and silky speech now seemed like a slip’n’slide to serious work and growing up.

“What the fuck are we going to do?”

2 Comments

  1. pmartin666 says:

    Spotify??

    Like

    1. vanplague says:

      Yes, I know it’s annoying, Apple music does not make it easy to share but Spotify does, even if the sound quality is crappy….

      Like

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