There was a recent article in the storied business journal, the Harvard Business Review, on the tactical genius of the French Boulanger. Through a study of the bakers in Lyon, the three learned professors “analyzed the location strategies of 177 bakeries within the city of Lyon, from the beginning of 1998 to the end of 2017”. They were surprised that Traditionalist bakeries (in the food capital of France) had survived. Bread making in France is a relatively simple business and is regulated in part. The ‘baguette traditionnelle’ specifically by law, can contain only flour, water, salt, and yeast. By their name, the Traditionalists don’t use a variety of “time- and cost-saving practices (such as the use of mixes and frozen dough), which are more or less invisible to consumers”. My emphasis in bold. What does not appear once in the research paper is the word or even the concept of taste. I could be snarky and make the case that as 2 of the three researchers are Dutch and the third Swiss that we should not be surprised. But really? The authors of the article were shocked, that despite these disadvantages, the Traditionalists have maintained a strong majority share of the French bread market despite modernist competitors using the cheaper efficient production tricks. They came to the mystifying conclusion that there was a logic defying trick by the Traditionalists, who instead of shunning being next to or nearby a modernist bakery, actually more often than not, set up right under their modernist competitors noses. So you make something you love making, in a time honored traditional way using natural ingredients and as sure as shit, tastes better than the bland cheaper option, and you are in business in a country that loves bread, in a city that worships at the altar of nourriture every day. Unsurprisingly, you are successful. In other news, wine is wet.
Other bread loving nations include the English and the Irish. Ireland has one of the highest natural incidences of celiac disease, yet you will not find a lot of gluten-free options. It seems the Irish have made a conscious decision that if they are to suffer, it will not be for a lack of bread. Nor for a lack of Guinness, although I was surprised to see the UK drinks more of the foamy browny-black stuff than its country of origin, closely behind Ireland is Nigeria. In a hot, sticky, equatorial humid climate the last thing I would be craving is Guinness, but that’s why I am not running a global drinks business like Diageo. Where you will not find cans of Guinness for sale publicly is the Kingdom of Saudi Arabia. The Kingdom is dry and has been since 1952 when King Abdulaziz banned it after one of his sons got drunk at a diplomatic function and killed the British Consul with his sword.
This Thursday, continuing our own swordless tradition, we celebrated the saint’s day of Sainte Clemence. Yet another German widow of nobility who when her hubbie, Menginard I, Count of Sponhiem (a minor kingdom yet again in the Holy Roman Empire) went toes up, goes into a convent, does some good work and then mysteriously ends up beatified. If you are born on this day, the French refer to you as a Clementine, which could be confusing if you became so ridiculously successful in business to the point you are dubbed a mandarin.
Wednesday through this weekend was the “Le Temps Est Bon” (Good Weather) food festival which, although it’s the third week of March, was prophetic in its timing. It was 22 yesterday, and everyone is behaving like it’s spring. We went to one of the events, a dinner with the Mich 1 starred chef Vivien Durand from Lormont, near Bordeaux was invited to take over the kitchen by Florian Remont of the Bistrot du Potager, which is in the 7th, the Gerland area. Remont’s place is known for his South Western Pays-Basque style cuisine, so it was obviously a meeting of the minds. In a small world coincidence, we drove so many times across the Pont d’Aquitaine to and from Bordeaux airport to the cottage in Duras. On the headland to the south of the bridge’s entrance was a ruined château that in its day, i.e. before they built a 6 lane suspension bridge at the bottom of the garden, it must have had great views over the Garronne estuary. For all those years it was a graffitied husk of its former greatness, but in the latter few years of our journeys it was being refurbished, and it just so happens that Durand’s Black Prince restaurant is situated in the château’s former stable block.
The menu was a 5 course tour de force. Brussels, young and fried whole like a flower with a syrupy dressing of shitaki mushrooms kicked it off. Followed by sea-bass carpaccio, then a glorious sous-vide prepared monkfish dish. I think sous-vide is generally preposterous, but this was ‘melt in the mouth’ so I get it was worth the faff.
The main event was kid goat from the Basque Country, spit roasted and served in an unctuous sauce with girolles and perfect roast potato. It was then followed with a selection of spring veggies – roast baby leeks and roast white asparagus on a bed of fried kale and spinach with pea-shoots garnish. It would have pleased Popeye and my Olive Oyl thought it the best dish of the night. Dessert was a bit of a mess with some crispy chocolatey sticks that were nearly inedible, on top of hazelnut cream and a bread flavored sorbet that just didn’t work together. Otherwise, pretty great food in quite a cool space.
The other oddity of the night was the total fail on the music. As well as the French do food, they do music as badly sometimes. We dined with a soundtrack of electronic disco at a volume that was just annoying enough that you noticed it, yet too low so all you really heard was the tinny repetitive beat. The music that if played loud while the young bucks were doing prep in the open kitchen would have been fine, but not dining music, never, ever. In the loos downstairs they seemed to have replaced the ceiling speakers with former earpiece speakers from old telephones so the tinny beat was something otherworldly, laughable even. It’s a shame as the French can do dance music – Justice, Daft Punk, Cassius, Laurent Garnier but this was just crap. This is what good French dance music sounds like.
Anecdotes and Antidotes in Burgundy 